Social Network

Covid-19: Facebook will ban anti-vaccination ads

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Aware of its impact on "fake news" and other false information, the social network Facebook is taking action against the anti-vaccine trend: it will ban ads that encourage people not to get vaccinated.

For once, it appears that web giant Facebook has decided to act on anti-vaccine sentiment. "The Covid-19 pandemic has highlighted the importance of preventive health behaviors. While public health experts agree that we will not have an approved and widely available [Covid-19] vaccine for some time, there are steps that need to be taken. people can take to stay healthy and safe. This includes the seasonal flu vaccine. " This is what we can read from Wednesday October 13 on the Facebook blog.

The social network has partnered with Unicef, which has always been in favor of vaccination. As it must be remembered, this helps save lives by protecting children in particular from diseases that are sometimes serious and for which there is no curative treatment (measles, diphtheria, etc.).

To limit the spread of anti-vaccine sentiment as seasonal flu vaccination campaigns begin, Facebook has decided to launch an information campaign about the flu vaccine and reject ads that encourage people not to get vaccinated.

"Our goal is to help messages about the safety and efficacy of vaccines reach a large group of people, while banning advertisements that contain false information that could harm public health efforts," specifies Facebook. Launched this week in the United States, these measures will then be extended to other countries.

However, the social network clarified that ads that advocate for or against government legislation or policies regarding vaccines, including a Covid-19 vaccine, will still be allowed.

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